CHANGING THE WORLD – One PRODUCT AT A TIME
I did my first job for Apple in 1985, the same week Steve Jobs left the company. It was shocking news, but everyone kept moving forward. For the next ten years I had the great pleasure of working closely with Apple’s Education Marketing Group. We produced scores of success stories showcasing the amazing things students and teachers were doing with computers in their classrooms. Apple’s investment in education during this time included school discounts and free teacher training. Their philosophy was very simple: don’t teach kids how to use computers; use computers to teach kids how to learn.
In 1994, Georgia Public Television asked Apple if the success stories we were producing could be re-packaged and presented as an educational series for public television. Six months later Imagine premiered on 70 PBS stations.
When Steve returned as CEO in 1997, he introduced the iMac – a cute little desktop computer that was Internet-ready, right out of the box. I think it’s safe to say, the rest is history. In the years that followed, we helped introduce the iPod, the iTunes Music Store, the iPhone and the iPad. It was a wild ride, but it’s truly been an honor.