Albert Einstein

Roy Cox Productions is a full service production company delivering exceptional video production and video marketing solutions for business, community, and commercial needs.  Roy Cox, the company’s founder and director, has spent over 25 years working in film and video production.  RCP helps their clients communicate their message with programs that are effective and efficiently produced.

Creative solutions for your business start with two key elements… your message and your budget.  RCP is most proud of its ability to translate your ideas and objectives into films that deliver crisp, clean messages . . . from long and short form documentaries, to narratives, to high-impact product introductions… nothing goes out the door without the RCP stamp of excellence.

Along the way, we have established long-term relationships with the Bay Area’s most innovative companies, and we have made sure that every one of these productions was crewed with exactly the right team.

Whether fulfilling your existing creative vision, or leading the way into new territory, our focus is on making sure the process is efficient, well targeted, and above all, fun.

• Product Launches
• Marketing Initiatives and Internal Communications
• Customer Stories
• Website Videos
• Videos Specific for E-Mail Campaigns
• Sales and Trade Show Keynote Videos
• PR and Investor Relation Campaigns
• Non-Profit and Fund Raising Documentaries

In the corporate world, filmmaking is about communicating key messages quickly and making them memorable.  It’s about making sure everyone behind the camera is doing their best, to make the ones in front of the camera look their best.  To us, corporate cinema is as much about making the audience “feel” something… as it is about making them want to “do” something.  Emotion drives action.

In the documentary world, filmmaking is about capturing the essence of a person, a place, or an idea.  It’s about making friends and gaining trust.   It’s about teaching, or looking at something in a new way.  It’s about getting the shot, and respecting privacy at the same time.  Alfred Hitchcock put it this way,  “In feature films, the director is God; in documentary films, God is the director.

Roy Cox has been an award-winning filmmaker for over thirty years.  He has continued to produce/write/direct/edit numerous independent films for PBS and high-end corporate marketing. Recent projects include the keynote videos for Apple's introduction of the iPod, and the iTunes Music Store where Roy worked with celebrities such as Sting, Alanis Morissette, and Nora Jones.

When Apple introduced the iPhone in 2007, RCP was called in to produce a video that would demonstrate to customers how to use the new touch screen.  This “welcome video” video was featured on every new iPhone and on Apple’s Web site and was an instant success. It became the prototype for the generations of iPhones to follow.  For the next 3 years RCP produced similar videos for iLife 08, iPod touch, iPod Nano, iPhone 3G, iMac, Macbook Air, and the IPad.

Roy's recent documentary Olga’s Promise was created for the Nepal Youth Foundation.  This documentary is currently being shown for fund raising efforts around the world for this non-profit organization.

Brian Pratt has been working with Roy Cox as a Directing-Producing team since 1986.  Over the years, they have become known for their no-nonsense style of filmmaking.  Their secret is excellent pre-production planning, efficient and talented production crews, and in-house post-production.  These efforts ensure that client projects come in on-time and within budget.